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Monday, October 12, 2009

Facebook Fan Pages and Personal Profiles

Can anyone correct where I might be misunderstanding? Thanks.

There's a lot of discussion of what is the difference between a Facebook Group and a Facebook (Fan) Page, pros and cons, etc., but there isn't a lot of discussion about how to interact between Facebook Fan Pages and Personal Profiles. Here are my thoughts.

For an organization, there should not be a "person" Facebook page....that's why fan pages were created. In fact, a person profile page, if it gets more than 5000 friends, will have Facebook force them to start using a Fan page instead, because that person is viewed as a celebrity instead of a person. (Plus you lose the ability to message all of your friends, since that is limited to 5000 as well). And, if you set up a personal profile page for an organization, FB will shut it down eventually, because these are for people, but organizations, which is why there is a first and last name requirement (one reason there can only be so many capital letters and so many characters in a personal profile name is to help ensure only people sign up for these...not organizations or celebrities).

The way it works is for someone who has a FB personal profile page to set up the fan page and then they are an "administrator" of the page. Then that person ads as many other administrators as s/he wants. When these administrators log into their personal pages, they will have full access to the fan page as well. You get there by clicking the "Ads and Pages" button (next to the "Applications" button on the lower left) and clicking "Pages" on the left and selecting the Fan Page you want to administer.

To see what Pages you are a Fan of (not an administer of) you click "Friends" at the top and "Pages" on the left.

You cannot change the name of a Fan Page. To change it, you have to set up a new Fan Page (with the correct name) and delete the old one and all the fans would have to join the new one.